Get in touch so we can have a conversation about how we can help your organization reach, upskill and deliver valuable degrees and credentials to adult learners.
Our Approach
Our Approach
We have a passion for learning and believe that education has the power to transform lives. We think learning should be a lifelong endeavor and recognize that adult learners have unique needs. We believe that educational institutions and employers can and should be working together more closely to respond to rapidly evolving needs in the labor market, creating and delivering to adult learners relevant and valuable credentials to help them advance their lives through learning, and providing employees competitive advantage through a highly skilled and qualified workforce.
Our Story
Our Story
With nearly 20 years of experience partnering with institutions at the cutting edge of online learning and serving adult learners, we saw an opportunity to help universities, colleges, and employers looking to serve this student population better by bringing together market insight, industry best practice and a focus on providing actionable advice.
Meet the Team
Annabel Cellini
Founder & CEO
Through 2017, Annabel Cellini was the Senior Vice President of Strategy & Marketing for Pearson North America. With Pearson since 2001 and holding progressively more senior roles, Annabel was responsible for informing strategic priorities within the North American geography through research and market and competitive insight, supporting the brand (and overseeing two rebranding projects over her tenure), planning, executing and measuring marketing campaigns, and building new market teams.
Annabel led several significant marketing technology projects, including website re-platforming, Salesforce implementation, and a shift to primarily digital marketing. She was part of the acquisition team for eCollege and Embanet Compass, led strategic and customer acquisition marketing for those business.
In the Fall of 2016, Annabel led the launch at Pearson of a new offering to provide free associate degrees to AFSCME union members and employees in Retail, Healthcare, and Hospitality markets. launch through social, SEO and email marketing. She became certified in Account-Based Marketing through ITSMA, and launched AcceleratED Pathways leveraging an ABM approach, winning Pearson and their educational partners significant corporate partnerships.
Annabel’s for-profit and non-profit board experience includes sitting on the steering committee of Cambridge Service Alliance (2013-16), a joint venture of University of Cambridge and corporate partners including IBM, Caterpillar, BAE Systems and Pearson. She is a board advisor to three ed-tech start ups.
A dual citizen and hailing originally from the United Kingdom, Annabel is a graduate of the University of Cambridge.
.